PURPOSE This study aimed to categorize consumers’ subjectivity on public value of citizen professional football club. METHODS Q-sample and Q-classification charts were developed based on theoretical background of the public value of citizen football clubs, and in-depth interviews with consumers were conducted using the Q-methodology. Q-classification and Q-factor analyses were conducted by selecting local residents as P-samples. RESULTS The public value of citizen football clubs was confirmed as ‘Type I: club-city win-win’, ‘Type II: social integration’, and ‘Type III: culture-led’. These types are contrary to previous studies that mainly focused on management and marketing, such as financial profitability and soundness, regional economic impact, and commercial value. This is the result of examining the public value of the citizen football club from based on the subjectivity of consumer, and it differs from that in previous studies. CONCLUSIONS This study reconfirmed the specificity and role of citizen football clubs in commercialized professional sports. It showed that citizen clubs must adopt organizational goal and operation method that are different from profit sports organizations (clubs).
The purpose of this study was to identify the structure of knowledge in Sport Pedagogy field. Using bibliometric and social network analysis this study analyzed the keywords and citations appeared in Korean Journal of Sport Pedagogy and Korean Journal of Sport Science during 2006-2015 period. Total of 341 research papers which include 1301 keywords and 14826 citation were analyzed utilizing social network analysis as well as keywords frequency analysis, keyword co-occurrence, citation and co-ictation analysis. Results of this study showed that teaching, curriculum, and teacher education were three central theme in Sport pedagogy field. Key words such as physical activity, PE teacher, action research, and after school sport club activity were prominent research interests for scholard in the field. Quadradic Assignment Procedure analysis showed major research interests has not been changed between two periods of 2006-2010 and 2011-2015. Choi(2010)'s and You(2007)' books were most cited individual work and have influenced sport pedagogy researchers over the five years.
Purpose The purpose of this study is to examine the socio-cultural background and the current issues of camp training system. This work could find the reason why camp training is continuing despite the regulatory policy. Methods This study compared past national and social situation, sports and education policies of each government, and the changes of sports paradigm through literature review. Results The settlement background of camp training system was explained by the national situation in 1970s and the elite sports policy. However, after the political democratization, the human rights ideology as universal value has developed, and the anti-human rights system which individuals sacrifice for the realization of community became not free in the school sports. Especially, since the 2000s, various social problems caused by camp training have been discussed and the school sports system is undergoing transition under various regulation. In this process, the conflict between the policy makers and the subjects is intensifying. The partial regulation, rather than radical reform, has been the cause of conflict without resolving 'the remnants of past elite sport policy'. The current regulation is limited to the "partial regulatory system", omitting fundamental changes such as the revision and abolition of the student-athletes' college entrance system. Conclusion This study presented two issues to normalize school sports. First, it is necessary to discuss the revision or abolishment of the student-athletes' college entrance system. Second, the existing school athletic system should be transformed into a future-oriented club system. By solving these problems, we can expect the policy effectiveness of current regulation and it will be able to reach the future that the regulatory policy are aiming at.
PURPOSE Sporting events constitute attractive platforms for providing participants with unique experiences. This study was aimed at investigating the structural relationships among perceived sporting event quality, image, trust, satisfaction, and loyalty of small-scale golf tournament participants. METHODS The questionnaire was structured in five dimensions: sporting event quality (4 sub-dimensions and 13 items), image (3 items), trust (3 items), satisfaction (3 items), and loyalty (4 items). A total of 217 amateur golfers from four Ecolian public golf clubs (Gwangsan, Jechon, Jeoungsun, and Younggwang) during the golf tournament participated in this study. Factor, reliability, validity, and structural equation model analyses were performed utilizing SPSS 24.0 and AMOS 24.0. RESULTS This study indicated that sporting event quality in a small-scale sporting event was the crucial factor of image, trust, and satisfaction, which, in turn, significantly impacted loyalty. CONCLUSIONS The results of this study contribute to theoretical understandings of sporting event quality factors that predict sport consumers’ image, trust, and satisfaction in the context of sports and leisure. Additionally, this study offers practical suggestions for administrators who develop marketing strategies for small-scale sporting events.
Purpose The purpose of this study is to explore the trend of K league exodus and its factors. Methods Qualitative case study was conducted by selecting 9 footballers and 7 their agents as the participants who have migrated from South Korea to China and the Middle East. Results The factors of migration were categorized as three push and pull factors such as economy (individual income and club's profit), policy (employment for foreign and military service) and environment (markets in home and abroad). To understand sport migration in the economic factor, there should be the environmental condition (overseas market) to pay high salaries and transfer fee to individuals and their clubs, and at the same time, the domestic market should be relatively poor environment. In addition, this study overcame limitations of economic and environmental factors by classifying Asian quota system and military service into political factor, and found the specificity (local context) of K league. Conclusions In conclusion, this study can be regarded as the first empirical work on sport labor migration in Korea and valuable as basic data of follow-up studies.
PURPOSE This study aimed to empirically investigate the influence relationships between the ESG activities of professional sports teams and sports fans’ team recognition, team preference, self-determination, and voluntary action intention. METHODS From March 1, 2022, to May 31, 2022, a survey was conducted online and offline to secure 253 copies of the final valid study samples. Descriptive statistics, frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were performed using SPSS 24.0 and AMOS 18.0. RESULTS First, it was found that ESG activities in professional sports teams had a positive effect on sports fans’ team recognition, team preference, self-determination, and voluntary action intention. Second, the team recognition and team preference of sports fans of a given professional sports team had a positive effect on their self-determination and voluntary action intention. CONCLUSIONS The study results showed that ESG activities must be enjoyed not only by a given club’s sports fans but also by its stakeholders. The results suggest that gaining empathy regarding sports fans increases awareness and preference, which can lead to long-term and deeply positive effects on self-determination and voluntary action intentionl.
Purpose There is a growing number of potential demand on experiential horse riding tourism due to the expand of tourism and sports industries, however the experiential horse riding clubs are operating inefficiently. Therefore the purpose of this study is to investigate implicity importance of horse riding club’s selection attributes and analyze factors affecting positive effect on market share thereby find the way to improve operating system. Methods The survey was done among 258 horse riding tourism customers of Jeju, Gyeonggi, and Gyeongbuk provinces, and conjoint analysis to figure out the relative importance of selection attributes, and simulation to predict the market share of experiential horse riding were conducted. Results The results are as follows. Cost was the most important factor when selecting horse riding club and program, location, staff were followed by. Also, “The club that serves various activities with horse riding program at 10,000won where the condition of road and parking lot are good” had the best market share. Conclusion This study suggested the effective and efficient manners to operate the horse riding club and the political implication.
Purpose The purpose of this study is to explore ‘K League Influx (KLI)’ which is the phenomenon a number of international footballers migrate to South Korea and its factors. Methods Qualitative case study was conducted with 10 footballers who have migrated to South Korea and 4 their Korean agents. Results The KLI can be explained with four factors such as (1) Asian football dream and K league as a stop (not destination); (2) Brazilian footballer salary increase caused by Chinese football policy; (3) Financial crisis of European football market; and (4) The quantitative and qualitative changes in the agent market due to FIFA’s abolition of agent system and the development of new media. Conclusions These factors are close to the properties of external factor rather than internal factor. It requires various perspectives on sport labor migration (academic significance) and new management philosophy of K league and each club (practical discussion). Therefore, this study examined the possibility of 'selling-league' and suggested the follow-up study and policy direction related to it.
Purpose The purpose of this study is to find effective skin scuba activation factors and to provide basic data that extend the scope of research related to skin scuba. Methods Delphi method was used and the experts were categorized by experts to analyze the results. The questionnaires collected through the 2nd and 3rd delphi surveys were SPSS win ver. 22.0 and Microsoft Office Excel 2013 to calculate mean, standard deviation, median, and coefficient of variation. The concrete conclusions are as follows. Conclusions First, in terms of organization sub-factor, fostering sports-for-all participants and college club came out to be very effective and followed by cooperation system with Ministry of Public Safety and Security and Ministry of Oceans and Fisheries, strengthening cooperation and exchange with other education organizations, initializing new scuba diving education organization management and inspection institution and establishing scuba diving education organization. Second, in terms of facility/equipment sub-factor, factors that cause most effectiveness came out as expanding scuba-diving installation, developing connection system with medical department, enlarging indoor-diving education facilities, improving scuba diving equipment, consecutively. Third, in terms of leader sub-factor, training instructor through leader personality education and verification came out to be the most effective, followed by objectifying professional education institution leader training system, improving leader treatment. Fourth, in terms of program sub-factor, it is found that safety education program as the most effective factor, coming next with environment education/professional manpower training program, developing various programs, lastly, inventing insurance product. Fifth, in terms of advertisement sub-factor, as in order of guiding publics to change their view towards scuba-diving, expanding scuba-diving related events and establishing advertisement system had its effectiveness. Sixth, in terms of policy sub-factor, establishing cooperation system among administration departments came out to be most effective and then improving related law-system.
Recently, there have been diverse types of physical activities supported by government policy in S. Korea. However, these activities may not be effective if they do not reach to moderate to vigorous level. This study designed school physical education system based on SPARK program, which include traditional physical education, sports club based physical activity, after school physical activity, and Saturday physical activity, to evaluate its effectiveness associated with physical fitness and empirical meanings of physical activity. This study employed a mixed method research paradigm for better understanding. Among various mixed method paradigm stances, this study employed "blending strategy" for complementary analysis. First of all, the effectiveness in health condition was evaluated by quantitative data. Specifically, physical fitness and lifestyle were analyzed by Helmas, IPAQ, and Accelerometer respectively. Second, empirical meanings of physical activity were analyzed by both Photovoice and in-depth interview which are qualitative research method. The result of this study first showed that a specially designed school physical activity program based on the SPARK contributed to improve students' physical fitness and lifestyle as well, however, there were important differences between male and female students. Second, physical achievement, alteration of spatiotemporal meaning, and change of societal relationship emerged as important themes. Further, these themes showed that they played an important role to maintain students' motivation in physical activity and consequently physical activity promotion was invigorated in school. Based on these results, we synthesized investment factors and process factors and outcome factors respectively. Finally, we suggested alternative teaching methods and suggestions for following research to overcome gender issues.
