The purpose of this study was (a)to clearly define the concept of service quality as it relates to the online sports shopping mall, and (b)to develop and validate a psychometrically sound measurement scale, (c)examine the relationship among service quality and shopping satisfaction and intention of recommendation for marketing strategy internet sport shopping mall management. Following Churchill’s(1979) suggestions, the author developed internet Sports Shopping Mall Service Quality(E-SSMSQ). For the development E-SSMSQ (1)literature review, (2)focus group interview, (3)in-depth interviews (4)pilot test(n=97), (5)first data collected(n=459), (6)Frequency analysis, descriptive analysis, exploratory factor analysis(EFA) and reliability analysis for items evaluation, (7)confirmatory factor analysis(CFA) and correlation analysis for scale validation, (8)CFA, correlation analysis and structural equation model(SEM) test for predictive validity used second data collected(n=471). The current study conceptualized the service quality in the context E-SSMSQ by incorporating interaction, efficiency, order processing, information, security, and design. The authors also developed 20 items E-SSMSQ. The results of SEM support the psychometric property of the scale. First, interaction, efficiency and order processing of E-SSMSQ had significantly influence on internet shopping mall satisfaction. Interaction, efficiency, security, and design of E-SSMSQ had significantly influence on internet shopping mall intention of recommendation.
PURPOSE This study aims to develop a coach presenteeism scale with scientifically proven reliability and validity. METHODS In order to achieve the research purpose, preliminary questions were drafted using previous studies (Lee & Kim, 2022) and existing presentation questionnaires (SPS-34, SPS-6, SPS-13). The preliminary set of questions was composed of 23 questions, which were deliberated through a meeting with subject experts. After which, a survey involving 183 coaches was conducted. In this study, statistical verification procedures were conducted through construct validation, exploratory factor analysis, confirmatory factor analysis, internal consistency analysis, convergent validation and discriminant validation. RESULTS Finally, a 2-factor (DRA 5 items, DTP 5 items), 10-item coach presenteeism scale was developed. CONCLUSIONS In this study, a scale with verified reliability and validity was developed to support and investigate the presenteeism phenomenon experienced by coaches. These may be used by coaches themselves to check their presenteeism status and may guide future research to effectively train athletes.
The purpose of this study was to develop an instrument that measures participantsʼ satisfaction in sports instructor training programs. The instrument development process includes focus group interviews, parallel analysis, and validity and reliability tests. Data were collected from 897 participants from three regular training sessions and were analyzed primarily using SPSS and MPlus software. The results indicated that the service satisfaction of sport instructor programs has an underlying three sub-factors, including ʻadministrative supportʼ, ʻcurriculum contentsʼ, and ʻlearning environmentʼ. This study can provide helpful information to managers in improving their respective sport instructor training programs.
PURPOSE This study aimed to identify the underlying dimensions of brand (professional sport team) authenticity and to develop a valid, reliable scale to measure these dimensions. METHODS A pool of 67 potential items was drawn through a literature review, content analysis, qualitative research (n=43), and an expert evaluation. The identified items were subjected to exploratory factor analysis (n=248) and confirmatory factor analysis (n=285). In addition, multiple regressions were conducted to examine the criterion validity of the scale. RESULTS The results showed that the brand authenticity scale for professional sport teams consists of 42 items representing 8 dimensions: continuity, originality, quality commitment, heritage, symbolism, credibility, stakeholder-related integrity, and consumer-related integrity. The study has proven evidences of internal consistency and convergent, discriminant, and criterion validity of the scale. CONCLUSIONS The findings suggest that the scale developed in this study offers a vital foundation to understand the structure of brand authenticity in the context of sport fans and its impact on sport consumer behavior.
This study was to verify the structure of efficacy related to performance perceived by short-track athletes when playing a match. Therefore, 50 players answered open questionnaires and 200 players participated in construct validity verification, a total of 250 players of short-track members of national, business and university team were sampled during the research phase. The data was analyzed through the study procedures. The results were as follows: First, efficacy structure of players during the match were categorized into three groups as game managing strategy(including course management, race control, match management and selective attention ability), psychological control ability(including positive imagery, match competition, competitive spirit, ability to handle hardship, anxiety control, and patience), and physical usage of ability(including physique, endurance, and quickness). Second, the result of the first construct validity verification through exploratory factor analysis showed 7 factors in 29 items as game management, course management, psychological control, physical use, coping with hardship, speed control and psychological stability. Finally, as a result of confirmatory factor analysis, short-track self-efficacy showed the 5 factor in 15 items except for coping with hardship and psychological stability.
PURPOSE This study aimed to identify the dimensions of sport brand authenticity and to develop a valid and reliable scale for measuring such dimensions. METHODS Along with a sequential mixed method design, qualitative researches were conducted (a literature review on brand authenticity and the inherent value of sport, 5 one-to-one expert interviews, and a Delphi survey of 10 researchers). Based on the qualitative research results, an EFA (n=304), 2 times CFA (1st: n=304, 2nd: n=311), and correlation analysis using the other scale (brand relationship quality, brand attachment, brand credibility) were conducted to test reliability, construct validity, and criterion-related validity. RESULTS In the qualitative research results, 8 dimensions with 36 items were extracted; however 6 dimensions (originality, connectedness, legitimacy, authority, sport spirit, and expertise) with 28 items were identified as appropriate structures from EFA and CFA, and the relations between all the dimensions and other scales related to consumer attitude were statistically significant in the correlation analysis. CONCLUSIONS The findings suggest that the scale in this study could provide a new and specific perspective on sport brand authenticity, which is constructed using a general aspect and a sport specific aspect, and an understanding of the concept of sport brand authenticity in other sport industries.
Purpose The purpose of this study was to develop the Emotional Intelligence Scale in Sport Coaching(EISSC) based on the emotional intelligence trait model. Methods The participants were 236 professional sports coaches by the purposive sampling methods via e-mails. 48 preliminary items were developed by literature review among expert panels. Then, a total of 40 items were selected after the item-analysis. Exploratory factor analysis was conducted for construct validity and criterion validity was evaluated by Person’s correlation with coaching efficacy scale and general emotional intelligence scale. An internal consistency, Cronbach's alpha coefficient, was used to see the reliability. Results The results of exploratory factor analysis presented a six sub-structure factors (Self-awareness, Awareness of others, Optimism, Utilization of emotion, Emotion regulation, Social skills) with 20 items, which explained 68.49% of the total variance. Criterion-related validity was supported by correlations with in coaching efficacy(r=.713) and general emotional intelligence(r=.647). Reliabilities were secured with Cronbach’s alpha coefficient .854 for the total 20 items. Conclusions The EISSC can be used to provide an valid measure of emotional ability of coaches in sport.
Purpose The purpose of this study was to develop the sport 5C scale of the Korean version. Methods The participants were 772 high school students from 17 to 19 who participated in sport regularly. The validation of Sport K-5C followed a three-step validation procedure through substantive stage, structural stage, and external stage. Results First, In the substantive stage, Sport K-5C consisted of 50 items with 5 factors. Second, in the structural stage, although Sport K-5C was explored as 24 items with 4 factors by EFA, but as a result of CFA, Sport K-5C was confirmed as 24 items with 5 factors. Third, the external stage provided additional validity through correlations of tests with other questionnaires which are similar concept and opposite concept, and group differentiation. Conclusions Sport K-5C is composed of 5 factors and 24 items. The factors are Caring, Character, Confidence, Competence, Connection. This scale can be used to provide an objective evaluation of positive development of youth in sport and physical education context.
Purpose The purpose of this study was to develop a Korean Life Skills Scale for Sports (KLSSS) that original version is the LSSS developed by Cronin and Allen (2017). Methods The subjects were 899 middle school and high school students. The measurement tool was used with LSSS. The validation of KLSSS followed a three-stage of validation procedure; substantive stage, structural stage, and external stage. The result is as follows. Results First, In the substantive stage, KLSSS consisted of 47 items with 8 factors. As a result of the item clarity test, it was confirmed that all the items were appropriate. Second, in the structural stage, KLSSS was explored and confirmed as 5 factors and 18 items. Third, in the external stage, KLSSS showed discrimination and convergent validity. Conclusions KLSSS is composed of 5 factors and 18 items. The factors are teamwork (TW), goal setting (GS), time management (TM), social skills (SS), and leadership (LD). This scale can be used to obtain information on life skills in school physical education or sports.
The purpose of present study is to develop the'Golf Mental Scale'that measures and assesses golf players' cognitive, emotional, behavioral response per golf mental factor experienced while competing in depth. In order to achieve this research purpose, Researcher collected raw data of golf mental question through literature review and interview with 8 members of Korean male national golf team and gathered questions per factor through Deductive-Inductive Content Analysis for the raw data. Then, Researcher conducted first and second questionnaire survey targeting 253 of elite & pro golf players and conducted Rasch Model and Confirmatory Factor Analysis for the data collected using SPSS 21.0, Winsteps Ver. 3.65 Program, AMOS 18. The conclusion reasoned out through these research process was as follows: First, golf players' psychological factor structure identified was revealed as Concentration, Self-confidence, Anxiety and Arousal control, Emotion control, Thought control. Total 37 questions were determined. Second, 5 point scale was revealed to be a good fit for Golf Mental Scale. Third, the result of Construct Validity Verification of CFA showed that Golf Mental Scale model was a good fit. Fourth, Reliability of Golf Mental Scale showed high level by recording Cronbach' α value .936. Fifth, Internal Consistency of Convergent Validity and Discriminant Validity was revealed to be satisfied. Eventually, Golf Mental Scale is expected to be used practically as a functional test tool that provides participant's response toward each situation-specific questions concretely and an objective evaluation of participant's golf mental ability per factor considering questions'level of difficulty and participants'characteristic.
