Purpose The purpose of this study was to find out what young amateur golfers consider the most when purchasing golf apparel and to find out the Importance-Performance attributes when choosing golf apparel. Methods Amateur golfers in their 20s through 40s who have purchased golf clothing directly were selected as the subject. A total of 350 questionnaires were distributed using the purposive sampling method, and 331 copies as a final validity sample. For data analysis exploratory factor analysis Cronbach’α, frequency analysis, and Importance-Performance analysis by using SPSS 21.0. Results First, except for ‘fancy design’, ‘water-proof function’, ‘elasticity comfort’, ‘brand name’ there were significant differences between importance and satisfaction of selection attribute. Second, ‘harmonic colors’, ‘has its own characteristics’, ‘expressing beauty’, ‘elasticity comfort’ were analyzed to be situated in quadrant Ⅰ. Third, ‘fancy design’, ‘water-proof function’, ‘temperature maintenance function’, ‘elasticity and durability’, ‘brand name’, ‘high-priced yet popular brand’, ‘popular brand’ were analyzed to be situated in quadrant Ⅱ. Fourth, ‘comfortable to wear’, ‘convenient for physical activity’ were analyzed to be situated in quadrant Ⅲ. Fifth, ‘can be also worn for outdoor wear’, ‘wear for gathering’, ‘wear as daily attire’ were analyzed to be situated in quadrant Ⅳ. Conclusions The results will be the basis for effective target marketing on young amateur golfers who are rapidly emerging and will be able to grasp the characteristics of golf apparel that they really want.
The purpose of this study was to examine the effects of congruence type between sporting event and corporate sponsor as well as the effects of advertisement exposure frequencies (1, 3 or 5 times) on advertisement attitude and advertisement effectiveness, including brand attitude and advertisement wear-in and wear-out effects. Data (N=150) were collected using a convenience sampling method and 3-group random assignment. The collected data were analyzed by means of frequency analysis, reliability analysis based on factor rho coefficient, correlation analysis, one-way ANOVA, confirmatory factor analysis, and latent mean analysis. The results were as follows; firstly, in case of higher functional congruence condition, advertisement attitude was most positive in a 3-time exposure situation and it decreased as advertisement exposure frequency further increased. However, in the lower functional congruence situation, advertisement attitude was continuously decreased as advertisement exposure frequencies increased. Secondly, in the higher image similarity situation, advertisement attitude was increased as advertisement exposure frequencies increased. On the other hand, in the lower image congruence situation, advertisement attitude was decreased as advertisement exposure frequencies increased. Lastly, advertisement attitude, brand attitude, and wear-in effects were statistically higher in the high functional and image congruence situations than did in the low functional and image congruence situations.
PURPOSE This study aimed to analyze the moderating effect of physical fitness on the relationship between abdominal obesity and metabolic syndrome (MetS) in older women. METHODS A total of 190 participants were categorized based on waisthip ratio (WHR) into high (50%) and low (50%) groups, as well as based on Z-score of fitness into high (25%; high fit), moderate (50%; moderate fit), and low (25%; low fit) groups. Logistic regression was used to assess the relative risk of MetS based on abdominal obesity and fitness levels, and moderation analysis using the Process macro was conducted to explore the moderating effect of fitness on the relationship between abdominal obesity and MetS risk factors. RESULTS After adjusting forcovariates, logistic regression showed that high WHR (odds ratio (OR)=2.721, p=0.004) led to a significantly higher risk of MetS compared with low WHR; the high fit group (OR=0.360, p=0.044) had a significantly lower risk of MetS compared wih the low fit group. Moderation analysis revealed that the impact of abdominal obesity on MetS risk factors varied depending on the level of fitness (β=-0.495, p=0.037), and the results remained significant after covariate adjustment (β=-0.458, p=0.049). CONCLUSIONS This study suggests that the risk of MetS from abdominal obesity can be mitigated by higher levels of physical fitness. These findings highlight the need for participation in regular physical activity to maintain a high level of fitness, along with proper nutritional intake, to prevent MetS in older women.
PURPOSE This study aimed to identify the influence of certain factors on spectators' spectating behavior through the analysis of spectator-type Taekwondo spectators’ spectating behavior by applying the extended theory of planned behavior and embodied cognition theory and considering spectators’ desire to stay. METHODS A total of 305 surveys were used as the final sample. SPSS 24.0 and AMOS 26.0 were used for frequency , correlation, confirmatory factor, and structural equation model analyses. RESULTS First, attitudes, subjective norms, perceived behavioral control, and prior knowledge, which are predictors of the extended theory of planned behavior, had a statistically significant effect on the spectators’ desire to stay. Second, the spectators’ desire to stay had a statistically significant effect on the spectators’ content , environment, and behavior. Third , the spectators’ content and environment, which are sub-factors of the embodied cognition theory, had a statistically significant effect on the spectators’ behavior. CONCLUSIONS The study results suggest that attitudes, subjective norms, perceived behavior control, and prior knowledge, which are predictors of the extended theory of planned behavior, have a positive effect on the embodied cognition and spectator behavior of spectator-type Taekwondo spectators.
Purpose The current study reexamined the financial value of National Fitness Award. Methods To determine the economic value of National Fitness Award, we incorporated 6 willingness to pay(WTP) models using contingent valuation method(CVM). The data were collected from 250 members and 250 non-members of National Fitness Award(NFA) who were over 19 years old. Out of 500 completed questionnaires, total of 489 usable questionnaires were used for data analyses. Among 489, the WTP were calculated after 125 protest responses were discarded. The data were analyzed with SPSS 24.0 for frequency analysis, descriptive statistics, reliability test, and exploratory factor analysis. Stata 14.0 and R programs were used for calculating WTP. Results First, WTP was positively influenced by household income. Second, WTP was positively influenced by satisfaction level among members. Third, willingness to pay (WTP) for the National Fitness Award were 30,877won (Mean WTP), 29,455won (Median WTP), 25,829won (Truncated WTP). The average WTP was 28,720won. Conclusions Although National Fitness Award has been provided as free service to Korean people, previous study noted problems in facility and promotion. For the National Fitness Award to possess sustainability with proper service quality, it may need to be changed to fee based service. The current study suggested that, should it be changed to fee-based service, the proper price for the service is 25,000won.
PURPOSE This study examined levels of safety knowledge and practice among recreational sports participants, focusing particularly on impacts of gender, age, injury experience, and exercise-level profile. In sports environments, understanding these factors is essential for developing targeted strategies to promote safe behaviors. METHODS Survey data from 7725 participants engaged in regular recreational sports activities were analyzed. Latent Profile Analysis was employed to categorize participants based on their injury experience and exercise levels, resulting in two profiles: Group 1 (moderate or severe injury experience with intermediate exercise levels) and Group 2 (mild injury experience with beginner exercise levels). Three-way ANOVA was then used to evaluate relationships between these profiles and safety knowledge and practice levels. RESULTS Results revealed significant differences across sex, age, and profile groups. Compared with women, men demonstrated higher levels of safety knowledge and practice, which were likely influenced by greater exposure to high-intensity sports and risk-taking tendencies. Adolescents exhibited the highest levels of safety knowledge and practice linked to structured safety education, but these levels declined in early adulthood and then increased again in middle age due to growing health awareness and preventive motivations. Furthermore, participants in Group 1 consistently showed higher levels of safety knowledge and practice than those in Group 2, highlighting injury experience’s role in shaping safety behaviors. CONCLUSIONS These findings underscore the importance of developing gender-specific safety education programs, age-appropriate interventions, and training initiatives tailored to beginning participants. Future research should evaluate these strategies’ long-term impact on safety practices and injury prevention in diverse sports settings.
PURPOSE The purpose of this study was to provide information for improving the performance and skills of 500 m speed skaters by analyzing the kinematic and kinetic changes in their slide board movements over time. METHODS The subjects were 10 male short-distance skaters in their 20s to 30s who were registered as professional athletes with the Korea Sports Council. The changes in joint angle, joint moment, and joint power over time in the subjects’ slide board motion were measured and analyzed. RESULTS It was found that during phase 2 of the skater’s slide board movement, there was an increase in plantar flexion and a decrease in flexion of the lower extremity joint and extension of the knee and hip joint, with decrease in positive power of the knee joint. CONCLUSIONS The results of this study are expected to provide practical information to skating coaches and athletes by quantifying the biomechanical factors observed over time during slide board movements. In addition, this study is expected to contribute to the field of speed skating by presenting scientific training methods and proposing new analysis techniques to improve performance in the future.
Purpose The purpose of this study is to examine effects of professional baseball home fans' perception of the community on their recognition of stadium spaces. Methods The subjects of the survey were home fans of baseball. A total of 600 questionnaire(100 fans each team: DOOSAN, LG, SK, LOTTE, HANHWA and KIA) were collected and 510 copies were used as the final analysis data. Collected data was processed by using SPSS 21.0 program. T-test, one-way ANOVA, correction analysis and multiple regression analysis were conducted to test hypothesis. Results There were significant differences of perceptions on community such as perceptions on sense of belonging; favored teams, perceptions on active involvement; gender and favored teams, perceptions on pride of the home town; gender, favored teams and glasses for viewing, and perceptions on classification; educational level and favored teams. There were significant differences of perceptions on stadium spaces such as perceptions on historicity; favored teams and viewing experience, perceptions on authenticity; favored teams and viewing experience, and perceptions on symbolism; age, favored teams and glasses for viewing. Among home fans' perceptions of their community, sense of belonging and pride of the home town had positive effects on their perceptions on historicity among perceptions of stadium spaces, while perceptions of classification had negative effects on them; sense of belonging and pride of the home town had positive effects on both perceptions of authenticity and symbolism. Conclusions The findings indicate that there is a close relationship between the community and professional baseball stadiums, and it is necessary to commonly enhance sense of belonging and pride of the home town for the community in order to promote positive perceptions on stadiums.
Purpose This study was designed to develop a team building program that helps freshmen student-athletes to adapt to college life and enhance team function and process and to examine the effects of this program. It could provide basic information of a team building program that effectively accelerates team function in the college team sports domain. Methods The program was developed through this process. First, an open-ended questionnaire was utilized to discover the needs of the program. Second, the results of needs of the program and important factors of team-building program were taken into consideration. Third, expert meetings were conducted. Consequently, the program consisted of three stages of total 10 sessions which was 90 min long. The questionnaires(Group Cohesion Questionnaire and Coach-Athlete Relationship Questionnaire), experience report, and program evaluation form were used as measures to identify the effects of the developed program. SPSS version 24.0 and inductive analysis were used to analyze the data. Results The results of this study are as follows. First, there was no statistically significant influence between developed program and the level of group cohesion. In contrast, the level of coach-athlete interaction was significantly increased. Second, the analysis of experience report revealed that this program reduced interpersonal conflict between team members and formed positive interpersonal relationship by mind of respect and consideration. Conclusion In conclusion, the hierarchical culture was strongly formed and team member suffered from the dual role of athlete and student in Korean college team sports. Thus, these should be resolved in order to enhance team function and process. As a results, this process could increase team performance as well as offer psychological stability to college student-athletes.
Purpose This study aims to explore migration factors of Korean male footballers who have moved from South Korea to Southeast Asian countries. Methods Qualitative case study was conducted with 9 footballers, 4 their agents and 2 K-league staffs as the participant. Results As a result, by regarding their migration as involuntary decision, this study could provide academic and practical discussion on sport labor migration. First of all, this study established theoretical framework for involuntary migration of the participants through ‘Push-Pull Theory’ which focuses on demand and supply on the labor force. Second, this study found that a local rule (FA compensation system) of Korean professional football league (K league) and hierarchical collectivist culture contributed to their migration, which has not been reported by previous studies focused on the voluntary migration of mainstream players and it reflected local context of K league. Conclusions In conclusion, this study confirmed that sport labor migration was also considered as social phenomenon and reflected a cross section of a particular society. Through the migration of athletes, we can provide a variety of viewpoint on economic (market) structure, related policy and system in a particular society, and understand migration motives in terms of agency (subculture).
