[Purpose] This study aims to examine necessity and characteristics of the K-OVEP, and discuss ways of settle and spread the program stably through cases applied in school settings. [Methods] To do so, educational components and curriculum of the K-OVEP was represented by analyzing references, developmental materials, and program application. This study was examined through the application process and observation of long-term program of the K-OVEP from two types of educational fields, 2 elementary schools and 2 middle schools. In order to examine if the K-OVEP achieves the aim of the IOC and the K-OVEP, basic level study was conducted to 187 students who participated in the program in 2016. The questionnaire consisted of three categories; ‘cognition part’ through the Olympic games and the Olympic values, ‘value part’ regarding five educational themes of the OVEP, and ‘interest part’ asking interest and involvement in sports activities, participants answered the questionnaire before and after the education. [Results] We found that K-OVEP is an integrated value based educational program regarding Olympics, stresses personality education, encourages students to explore their career, and is a process oriented education. The results showed that the K-OVEP achieved the educational goals in every categories and questions, and educational effects in sports activity looked different among schools and the environments. [Conclusion] This study was performed to participants at first year of the introduction of the K-OVEP, so in order to keep track of learners’ significant change continuously, expansion of participants, steady development of various new programs, development of assessment tools, experts training and follow-up studies will be required.
Purpose The purpose of this study is to identify the causal relationship between competitive strategy, absorption capacity and business performance of commercial fitness center and to confirm the control effect of absorption capacity between competitive strategy and business performance. Methods 330 fitness center managers and administrators were selected for the study. Out of 330, 308 questionnaires were collected and used for data analysis. The questionnaire consisted of confirmatory factor analysis, reliability analysis, correlation analysis and structural equation model analysis. Finally, Ping 's two - step approach was used to verify the moderate effect of absorptive capacity. Results The results of the study are as follows. First, competition strategy of fitness center has a positive effect on absorptive capacity. Second, the competition strategy of fitness center has a significant effect on business performance. Third, the absorptive capacity did not effect the management performance. Fourth, the absorptive capacity was found to be moderate effect between the competition strategy and the management performance of the fitness center. Conclusion Based on the results, the fitness center managers and administrators of fitness center should set up competitive strategy internally and increase absorptive capacity to utilize external information by internalizing it.
The purpose of this study is to analyse that the college students' recognition on abuse scene of sport broadcasting influences verbal violence. The subjects were college students in P municipality and this study distributed 230 questionnaires among them. And 203 questionnaires were collected except some questionnaires that didn't fill in them properly. To analyze them, this study used SPSS Win 20.0 and AMOS 20.0 and came to a conclusion as follows. First, the College students' negative recognition on abuse scene of sport broadcasting had negative influences on verbal violence. Second, home environment wasn't affected by the college students' negative recognition on abuse scene of sport broadcasting. Third, the verbal violence also wasn't much effected by the home environment of the college students. Finally, the home environment didn't intervene in the relationship between the college students' recognition on abuse scene of sport broadcasting and the verbal violence. Therefore this study considers that the abuse scene in the game on the live broadcasting needs to apply sanction properly by a broadcasting station for TV viewers, although the college students with a higher negative understanding of this abuse scene use less verbal violence.
This study was to analyze the hierarchical importance of successful intelligence in Football coaches and players. In order to explore the hierarchical importance of successful intelligence 24 football coaches(under AFC A course) and 20 Korea Football Association U15 Players were responded to analytic hierarchy process questionnaires. In the Analytic Hierarchy Process, football coaches and players completed the AHP Questionnaire with creative intelligence, analytical intelligence and practical intelligence. The hierarchical importance order of successful intelligence for coach and player were analytical intelligence, practical intelligence, and creative intelligence respectively. Evaluation of hierarchical importance of successful intelligence for coach is analytical intelligence(.542), practical intelligence(.278), creative intelligence(.181) in order. Evaluation of hierarchical importance of successful intelligence for coach was analytical intelligence(.684), practical intelligence(.161), creative intelligence(.155) in order. The hierarchical importance of successful intelligence for coach and player were similar each other. Analytical intelligence, was evaluated most important factor for coach and player in successful intelligence. Successful intelligence is important issue for sport performance. More consider needs to Successful intelligence for sport psychology researchers.
PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies. METHODS The subjects of this study were high school, college, and graduate students from high schools and universities in the Seoul and Gyeonggi area. Of the 600 copies of the questionnaire distributed, 475 were selected and analyzed in the final sample. Regarding the statistical method for this study, the PASW 18.0 statistical program was used for the frequency, exploratory factor, reliability, hierarchical cluster, K-means clustering, and cross analyses, as well as the one-way ANOVA. RESULTS The results of the analysis suggested five subdivided clusters with according marketing strategies: “external male,” “practical male,” “twenties design preferred female,” “low-interest women,” and “high consumption optional attributes” groups.
Purpose This study was to explore construct of fear and courage behavior overcoming the fear and relationship between fear and courage in competition. Methods Total 65 national athletes of combat sports(Judo, Boxing, Taekwondo, Fencing) responded to open questionnaire about fear and courage behavior in competition. The data was analyzed by triangle verification and content analysis. Results Firstly, the fear of combat sports athletes consisted of five factors, which were negative consequences, lack of preparation for a game, concerns of performing one’s best, expectation of significant others, and internalized ego threat. Secondly, courage behaviors to overcome fear were self-effort, self-suggestion, self-conviction, selfish self-regulation, social self-control, self-analysis, and acceptance of experience. Finally, there were the relationship between fear and courage in competition. Conclusion These results will contribute to provide useful information for combat sport athletes and coaches in different level to cope with competition fear.
Researchers and teachers in physical education have emphasized sportsmenship in sport education setting. However, how to teach sportsmenship in physical education is not proposed yet. The purpose of this study was (1) to develop an instructional program for teaching and learning sportsmanship and (2) to examine its effects on sportsmenship. Participants were 7th middle school students(N=95). Data were collected using Sportsmanship Test(Park, 2014), open-ended questionnaire and in-depth interviews with students. The data were analyzed through paired samples t-test and qualitative content analysis. Results showed that significant difference was observed in students' sportsmanship test scores after instruction. Analysis of interview data showed that students experience the value of utmost effort, respect for opponents, respect for teammates, acknowledging results, respect for judgment, and valuable lessons related to character education. Implications for sportsmanship education using instructional program were discussed.
This study employed a sportscape model to analyze environmental impact on spectators’behavior. In addition, the loyalty construct in the sportscape model was reanalyzed based on the theoretical framework. Five hundred questionnaires were distributed to the spectators of World University Taekwondo Championship, and 418 questionnaires were used for data analyses. The analyses of measurement and structural models were conducted using SPSS 18.0 and EQS 6.2 programs. The results indicated that the measurement model showed acceptable reliability and validity. The structural analysis showed that five stadium factors (parking, cleanliness, crowding, food service, and fan control) have significant effects on spectators’ desire to stay and to revisit the stadium. Loyalty also positively affected revisit intention. This study emphasizes sport environment to make spectators revisit and provides future research suggestions to improve the sportscape model.
The purpose of this study was to examine the relationship among service quality, psychological experiment, and positive feedback including the moderating effect of motivation at Formula One World Championship. Therefore, the proposed research model was divided and compared by the level of motivation. By using questionnaire method, we found the following results. First, high motivation group indicated a higher-level of service quality, psychological experiment, and positive feedback than low motivation group's. Second, service quality had an influence on positive feedback directly and indirectly with the psychological experiment as a mediator. Third, it would be more effective for high motivation group that driving positive feedback through promotion while both promotion and watch is effective for low motivation group to drive positive feedback. Thus, promotion is considered as an important factor in both high and low motivation group and the watch needs to be strengthened in high motivation group.
KThis study aims to positively analyze relationship between internal communication, involvement, organizational identification, customer orientation, and relation continuity intention of workers at commercial sports center. For this end, we have conducted survey for 195 workers working at 10 commercial sports centers in the metropolitan area. Sampling method was Convenience Sampling Mode, and questionnaire has been structured to be self-administerd type. SPSSWIN Ver. 21.0 and AMOS 18.0 have been used for data processing. As a result, internal communication has positive influence on the organizational identification at first. Second, involvement has positive influence on the organizational identification as well. Third, organizational identification has positive influence on the customer orientation. Fourth, customer orientation has positive influence on the relation continuity intention. Fifth, internal communication has no positive influence on the relation continuity intention. Sixth, involvement has no positive influence on the relation continuity intention.
