The purpose of this study was to evaluate sports commentators’ public confidence by the difference between media recipients’ expected level on the public confidence and their perceived outcomes, and to investigate how such characteristics are perceived by media recipients. The questionnaires were given out to people in Seoul and Gyeonggi province, who have experience of having watched the 2014 FIFA World Cup Brazil. The samples were collected by snowball sampling method and a total of 218 questionnaires were chosen as final validity sample. For data analysis, frequency analysis, exploratory factor analysis, paired t-test, importance-performance analysis (IPA), PROXSCAL analysis, and a multiple regression analysis were done by using PASW 21.0. The derived results are as follows: First, according to results from IPA analysis, the Quadrant I is a status-quo area, which is inclusive of the professionalism of KBS and SBS commentators. The Quadrant Ⅱ is a concentrated effort-oriented area, which includes dynamics of KBS and SBS commentators, and professionalism and dynamics of MBS commentators. The Quadrant Ⅲ is an inferiority ranking area, which contains popularity of KBS and SBS commentators, and reliability of MBC commentators. The Quadrant Ⅳ is a rejection of overexertion area, which incorporates reliability of KBS and SBS commentators and popularity of MBC commentators. Second, according to results from MDS analysis in terms of the characteristics of public confidence, an order of KBS>SBS>MBC appeared in the fields of professionalism, reliability and dynamics, and an order of KBS>MBC>SBS appeared in popularity.
PURPOSE This study aimed to empirically investigate the influence relationships between the ESG activities of professional sports teams and sports fans’ team recognition, team preference, self-determination, and voluntary action intention. METHODS From March 1, 2022, to May 31, 2022, a survey was conducted online and offline to secure 253 copies of the final valid study samples. Descriptive statistics, frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were performed using SPSS 24.0 and AMOS 18.0. RESULTS First, it was found that ESG activities in professional sports teams had a positive effect on sports fans’ team recognition, team preference, self-determination, and voluntary action intention. Second, the team recognition and team preference of sports fans of a given professional sports team had a positive effect on their self-determination and voluntary action intention. CONCLUSIONS The study results showed that ESG activities must be enjoyed not only by a given club’s sports fans but also by its stakeholders. The results suggest that gaining empathy regarding sports fans increases awareness and preference, which can lead to long-term and deeply positive effects on self-determination and voluntary action intentionl.
PURPOSE This study aimed to develop a positive psychological intervention program for a college ice hockey team and test its effects based on application to the team. METHODS The demands of 78 college ice hockey players were asked through open questionnaires. Collected results underwent integrated analysis to develop the desired program through the participants who were also observers of the team. The objectives of the program were established, and an appropriate program was developed based on the analyzed data, expert opinion, and precedent research. The developed program was applied to 26 players of a college ice hockey team to verify its effects. Tasks included writing experience reports and in-depth interviews. The Happiness Measures 1, Strength Knowledge, and Team Interaction Questionnaires were also administered. Collected qualitative data were categorized to follow inductive analysis procedures, while paired t-tests were performed for quantitative data using SPSS 25.0. RESULTS To improve the application of the program in real situations and maintain credibility and validity, the program was developed based on analyses of individual and team demands, methods of the participant as an observer, expert opinion, and other considerations. Statistically meaningful differences in positive psychological mind, happiness, recognition and utilization of strengths, team interactions, team cohesion, and so on were found using paired t-tests comparing data before and after the developed positive psychological intervention program. CONCLUSIONS Providing opportunities to recognize individual and team strengths and have valuable experiences for each player could enhance interactions between teammates and create a favorable team environment.
[Purpose] The purpose of this study is to draw practical implications applicable to the field through analysing serial multiple mediator model of self-leadership, psychology empowerment, job satisfaction and organizational citizenship behavior. [Methods] In order to achieve the purpose of this study, we surveyed Korea national league players(187 usable sample). Four hypotheses were tested using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and PROCESS macro through SPSS statistics. [Results] The results are as follows. First, self-leadership has a significant effect on organizational citizenship behavior. Second, mediating effects of psychological empowerment between self-leadership and organizational citizenship behavior were significant. Third, mediating effects of job satisfaction between self-leadership and organizational citizenship behavior were significant. Fourth, serial multiple mediator effects leading to self-leadership→psychological empowerment→job satisfaction→organizational citizenship behavior were significant. [Conclusions] Korea national league players must perform self-leader, goal setting, self-observation, self criticism, constructive thinking strategies, dedication and voluntary attitude for clubs and colleagues. The team’s coaches should strive to praise the athletes for their pride, provide appropriate feedback, prevent job burnout, and the management of front office should make practical efforts such as improving the welfare environment and presenting the future vision of club.
Purpose The purpose of this study is to identify the causal relationship between competitive strategy, absorption capacity and business performance of commercial fitness center and to confirm the control effect of absorption capacity between competitive strategy and business performance. Methods 330 fitness center managers and administrators were selected for the study. Out of 330, 308 questionnaires were collected and used for data analysis. The questionnaire consisted of confirmatory factor analysis, reliability analysis, correlation analysis and structural equation model analysis. Finally, Ping 's two - step approach was used to verify the moderate effect of absorptive capacity. Results The results of the study are as follows. First, competition strategy of fitness center has a positive effect on absorptive capacity. Second, the competition strategy of fitness center has a significant effect on business performance. Third, the absorptive capacity did not effect the management performance. Fourth, the absorptive capacity was found to be moderate effect between the competition strategy and the management performance of the fitness center. Conclusion Based on the results, the fitness center managers and administrators of fitness center should set up competitive strategy internally and increase absorptive capacity to utilize external information by internalizing it.
PURPOSE With participants in recreational sports clubs, this study clarified positive psychological capital’s mediating effect on the relationship between exercise commitment and perceived stress. METHODS A survey conducted with individuals actively engaged in recreational sports a yielded data for statistical analysis from 296 respondents. Data processing involved frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation modeling, and testing for mediating effects using the SPSS 29.0 and AMOS 29.0 programs. RESULTS First, results showed that exercise commitment did not significantly impact perceived stress. Second, exercise commitment positively influenced positive psychological capital. Third, positive psychological capital negatively impacted perceived stress. Fourth, positive psychological capital mediated completely between exercise commitment and perceived stress. CONCLUSIONS This research encourages participation in physical activities, especially among those with low physical activity levels, because it positively affects both physical and mental well-being, ultimately enhancing social benefits and overall quality of life.
PURPOSE This study aimed to examine the mediating effect of psychological needs in the relationship between multiple coaching styles and teamwork among college football players. METHODS This cross-sectional study involved 526 elite football players. Descriptive statistics, reliability analysis, confirmatory factor analysis, correlation analysis, path analysis, and macroprocess were performed using statistical software to test the mediation effects of the data collected. RESULTS The findings suggested that autonomy-supportive and structure coaching styles positively correlated with and impacted psychological needs satisfaction and teamwork. Conversely, control and chaos coaching styles negatively correlated with and impacted psychological needs satisfaction and teamwork. In addition, autonomysupportive and structure coaching styles negatively correlated with and impacted psychological need frustration, while control and chaos styles positively correlated with and impacted psychological needs frustration. Furthermore, psychological needs satisfaction and frustration were found to partially mediate the relationships between autonomy support and teamwork, structure and teamwork, control styles and teamwork, and chaos styles and teamwork. CONCLUSIONS Autonomysupportive and structure coaching styles positively influenced teamwork by satisfying psychological needs. In contrast, control and chaos coaching styles negatively impacted teamwork by contributing to psychological needs frustration.
Purpose The purpose of this study was to examine the relationship between the track records and physical abilities in elite cyclists(keirin). Methods Twenty three elite cyclists were measured height, weight, lower body circumference(thigh, calf, and ankle), basal physical abilities(grip/back muscle strength, 25m sprint, Sargent jump test, Burpee test, shuttle run test), one-repetition maximum(1RM) strength(back squat, bench press, leg curl, power clean, dead-lift, leg press), aerobic capacity(V̇O2max, METs, HRmax), and track records(200m and 500m). Stepwise multiple regression analyses were performed to investigate which physical abilities related to track records. Results A statistically significant relationship was found between 200m track records and 2 variables which were the thigh circumference and 1RM leg press(p<.05). Also, the thigh circumference and 1RM leg press were significantly related to 500m track records(p<.05). Conclusions The results showed that the thigh circumference and maximal strength were associated with the track records in elite cyclists(keirin).
Purpose The purpose of this study was to provide title sponsorship marketing strategies by defining the relationship between professional volleyball title sponsorship, brand equity, brand attitude, and repurchase intention. Methods This study distributed 390 questionnaires to 2018-2019 V-League audiences and a total of 313 questionnaires were used as final validity sample. For data analysis, SPSS 21.0 and Amos 18.0 were used for frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation analysis. Results First, title sponsorship had significant influence on brand equity, therefore hypothesis 1~3 were accepted, except for 1-3(perceived quality) and 1-4(brand loyalty). Second, among brand equity subfactors, hypothesis 4-1(brand awareness) and 4-4(brand loyalty) had significant influence on brand attitude which made hypothesis 4 partially accepted . Third, among brand equity subfactors, only brand image(hypothesis 5-2) had significant influence on repurchase intention which made hypothesis 5 partially accepted. Lastly, brand attitude had significant influence on repurchase intension, which made hypothesis 6 accepted. Conclusions It is anticipated that based on the result of the study, effective marketing strategy can be developed for title sponsorship companies in the future.
Recent studies focus on Metabolic Equivalent Task (MET) to measure levels of and areas of peoples’ physically active lifestyle because MET more readily translate peoples ’subjectively perceived physicality into standardized scores. MET also allows researchers to clearly understand the relationships between peoples’ physicality and psychological variables. Thus, the purpose of this study was to understand the levels of and areas of MET among Korean middle school students and to analyze the relationships between MET scores and physical self-efficacy. A total of 278 questionnaires were analyzed using SPSS 18.0. Exploratory factor analysis, descriptive analyses, and regression analyses indicated that middle school students’ physically active lifestyle occurred in the order school, leisure, housework, and transportation areas. Female students did more physical activity in the areas of housework and transportation, compared to male students. In contrary, male students did the majority of physical activity in the areas of school and leisure. Physical self-efficacy affected students’ MET scores, especially for vigorous intensity activity. With regard to gender differences, physical self-efficacy affected male students’ MET scores in the area of leisure while female students’ MET scores were affected in the areas of school and housework. The results were discussed in light of methodological and pedagogical perspectives, and future research suggestions were provided in the discussion.
