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Vol.32 No.2

Analysis of Entrepreneurial Process Based on Domestic Introduction of Sport Contents: Focusing on the Innovation Diffusion Process Model
Kisung Kwon ; Taeyeon Oh ; Jihyun Lee ; Jeehyun Kang pp.181-194 https://doi.org/10.24985/kjss.2021.32.2.181
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Abstract

Purpose A number of start-ups in the form of introducing sports contents in Korea as a new market are in progress, and appropriate support for each step is needed to increase the chances of a success. Therefore, the purpose of this study is to explore the entrepreneurial process of introducing and spreading newly created or developed sports content into a new market, Korea, by focusing on the innovation diffusion process model. Methods To derive the results, a qualitative research method was used, data were collected through in-depth interviews, literature search, and observation methods, and analyzed through categorization and itemization in stages based on content analysis results. Results Looking at the results, content recognition and problem identification were derived in the exogenous shocks stage, and the organization unity of internal and external stakeholder was confirmed in the formal coalition of opinion leaders stage. At the stage of internal communication between the opinion leaders of the social system, the expert communication in the same or similar field and external area appeared and the indirect experience also derived. In the decision to select a specific innovation stage, activities to belong to an international organization, to establish a new organization, and to secure idle space appeared, and at the stage of recruitment and/or the establishment of boundary spanners, efforts to secure internal and external human resource within the organization and to build an organization form appeared. In the stage of develop and introduce the innovation, online communication channels were established. In the stage of using mass media outlets, media articles, lectures, and academic conferences were used, and in the stage of actual diffusion of an innovation, experience and education programs were conducted, competition and exhibitions were held, venues were built, and actual international competitions were participated. At the stage of decisions to continue, discontinue, or re-invent the existing innovation must occur, evaluation was made by personnel inside and outside the organization. Conclusions It is possible to increase the success of start-up by creating a support system that can fill the necessary parts for each stage of start-up based on the derived activities for each stage.

A Conceptual History of ‘Chue-Yuk-In’: Critical Interpretation of Its Cultural Meanings as the Ideal Type of the National Sporting Citizen (1945-1961)
Jae Chul Seo ; Hyunwoo Jung pp.195-216 https://doi.org/10.24985/kjss.2021.32.2.195
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Abstract

Purpose The purpose of this study was to explore cultural meanings of the concept of ‘Che-Yuk-In’ through a critical examination of how it was described, portrayed, and represented in the narratives of the mainstream newspapers in the early days of the nation(1945-1961). Methods As for the data collection and method, a total of 338 articles were collected by searching of "Che-Yuk-In" through the database provided by the Naver News Library. Sorting out them with the point of whether the concept simply denotes the number of players or the majority of athletes, for example, we select 140 column-type articles and analyzed how it serves as a linguistic element and what discourses were involved in the narratives. Results Our argument is twofold: 1) the concept of ‘Che-Yuk-In’ is a kind of self-representative terminology with which a particular group of people, who call themselves ‘Che-Yuk-In’, construct their collective identity into a particular type of the idealized subject, so-called sporting citizen, and 2) this construction consists of two functions: one is to share the emotion of pride by celebrating success and achievements of the sporting figures, and the other is to collectively reflect shame by criticizing negative incidents and controversies such as corruption, factional disputes, violent behaviors, which broke in the sporting practices. Conclusions With a brief summary, this paper concludes with some suggestions for future studies, in terms of how the shameful past should be embraced within the field of Korean sport history, and why a conceptual history of the ‘Che-Yuk-In’ might need to be further expanded.

Exploring on Gender Perception in eSports Gamers
Jinhee Kim ; Dayoun Lim pp.217-229 https://doi.org/10.24985/kjss.2021.32.2.217
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Abstract

Purpose The purpose of this study is to investigate gender perception of eSports gamers. Methods 8 male gamers in the professional team were selected purposeful and snowball sampling. Data were collected through face-to-face and online interviews, and analyzed by content analysis and classification analysis. Results Esport gamers explained their indirect experiences with female gamers. The results are as follows. First, it was confirmed that the number of female gamers was small and they had a negative stigma image, and this consistently reproduced the gender role stereotype of female gamers in digital games. Second, in the game world, men are swearing, verbal abuse, and sexual harassment against female gamers, which suggests that female gamers are viewed as targets of sexual play from the perspective of the strongest. Third, eSports male gamers are characterized by being conservative or open to gender perceptions by age. We discussed what to need in eSports which is male dominated area should give to opportunity for equality education. Conclusions In-depth understanding of gender perception in e-sports players should be prioritized in order to change gender perception. Therefore, it would be an important research topic bring to discuss. This paper is expected to be a beneficial material for eSports gender studies and stimulate to discuss gender imbalance.

The Relationship among Emotional Leadership, Coach Trust and Athletic Satisfaction of University Soccer Players
Sunghoon Kim ; Jung Taek Shin pp.230-241 https://doi.org/10.24985/kjss.2021.32.2.230
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Abstract

Purpose The purpose of this study was to analyze the relationship among emotional leadership, coach trust and athletic satisfaction of university. Methods 288 university soccer players were surveyed on the emotional leadership questionnaire, coach trust questionnaire and athletic satisfaction questionnaire through convenience sampling method. SPSS 23.0 and AMOS 23.0 were used to achieve the purpose of this study. Frequency analysis, confirmation factor analysis, reliability verification, correlation analysis and the structural equation model analysis were performed. Results First, emotional leadership had a positive effect on coach trust of university soccer players. Second, emotional leadership had a positive effect on athletic satisfaction of university soccer players. Third, coach trust had a positive effect on athletic satisfaction of university soccer players. Finally, coach trust mediated the relationship between emotional leadership and athletic satisfaction. Conclusions Emotional leadership was a leadership that can efficiently increase coach trust, and leaders must communicate with players through emotional effort and team operations with goals of athletic satisfaction and happiness rather than wins and losses were required.

South Korean male footballers’ involuntary labor migration: Why do they leave for Southeast Asia?
Wangsung Myung pp.242-255 https://doi.org/10.24985/kjss.2021.32.2.242
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Abstract

Purpose This study aims to explore migration factors of Korean male footballers who have moved from South Korea to Southeast Asian countries. Methods Qualitative case study was conducted with 9 footballers, 4 their agents and 2 K-league staffs as the participant. Results As a result, by regarding their migration as involuntary decision, this study could provide academic and practical discussion on sport labor migration. First of all, this study established theoretical framework for involuntary migration of the participants through ‘Push-Pull Theory’ which focuses on demand and supply on the labor force. Second, this study found that a local rule (FA compensation system) of Korean professional football league (K league) and hierarchical collectivist culture contributed to their migration, which has not been reported by previous studies focused on the voluntary migration of mainstream players and it reflected local context of K league. Conclusions In conclusion, this study confirmed that sport labor migration was also considered as social phenomenon and reflected a cross section of a particular society. Through the migration of athletes, we can provide a variety of viewpoint on economic (market) structure, related policy and system in a particular society, and understand migration motives in terms of agency (subculture).

Understanding of consumption behavior at the sports facility approaching stage: Focusing on reservation method, payment method, and inconvenience making a reservation
Kisung Kwon ; Hijun Kim pp.256-270 https://doi.org/10.24985/kjss.2021.32.2.256
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Abstract

Purpose This study focuses on accessibility to sports facilities that can be classified into structural leisure constraints. The purpose of this study is to explore exploratory analysis of the types of reservation methods and payment methods, which are the initial stages of consuming sports facilities, and to explore inconveniences that consumers feel when making reservations. Methods A quantitative research method was used to derive the results, and data were collected through a questionnaire survey method. The collected data were analyzed by technical statistics focusing on the reservation method, payment method, and inconvenience during reservation. Results As a result, it was found that the main types of reservation methods and payment methods were homepage, homepage/telephone, telephone, homepage/app, and account transfer and card payment, respectively. In the case of inconvenience, the procedure was complicated, address and location, and reservation method were identified as the main matters. Conclusions Efforts must be made to secure both the convenience and publicity of accessibility at an early stage, such as reservation methods and payment methods for sports facilities.

Development of a College Life Adaptation Program for Freshman Student-Athletes
Sang-hyun Kwon pp.271-287 https://doi.org/10.24985/kjss.2021.32.2.271
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Abstract

Purpose The purpose of this study was to develop an effective college life adaptation program for freshman student-athletes. Methods A total of 160 student-athletes and 5 experts agreed to participate in this study. Four procedures were followed in this study: the needs assessment, the preliminary program development, and the application of the program. For the needs assessment, in-depth interviews were conducted, and the data were analyzed using an inductive reasoning process. Results The results of the needs investigation showed seven need factors and four interruption factors for college life adaptation. In addition, three need factors based on experience and seven interruption factors based on experience were found. The preliminary program was developed based on the needs assessment through the expert meeting, and the program consisted of four stages. Each stage consisted of three sessions, and each session contained a specific topic. The program was provided to nine freshman student-athletes in two months. As a result, the final program which consisted of four stages and thirteen sessions was developed after the reinforcement process based on evaluation of the preliminary program was conducted. Conclusions It is concluded that, the program is able to be expected to help them to understand their roles, have a better sense of responsibility and improve their self-esteem. Therefore, coaches and mental performance consultants should provide the college life adaptation program for freshman student-athletes to reduce their stress and have a better college life.

The Effect of Cognitive and Affective trust on Sport Fan Behavior after Team’s Loss: A case of the US men’s national soccer team viewership
Namkyeong Jang ; Jisuk Chang ; Yukyoum Kim pp.288-306 https://doi.org/10.24985/kjss.2021.32.2.288
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Abstract

Purpose The purpose of this study was to examine the role of trust on sport fan behavior following the favored team’s loss. Methods Online survey modes were employed to collect the data. A total of 300 individuals participated in the study, of which 288 were valid and therefore analyzed. To test the hypotheses, structural equation modeling was conducted using Mplus 8. Results The findings are as follows. First, cognitive trust had a significant effect(+) on future viewing intention. Second, affective trust had a significant effect(+) on future viewing intention. Third, cognitive trust had a significant effect(-) on switching behavior. Fourth, affective trust had no significant effect on switching behavior. Fifth, team identification moderated the relationship between affective trust and switching behavior. Conclusions The results of this study suggest that sport fans’ trust affects fan behavior following a team’s loss. Therefore, professional sport teams should seek to establish strong affective trust and cognitive trust.

The Validation of the Korean Version of Pain Catastrophizing Scale in the Sports Context
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Purpose Recently, studies associated with the negative physical and mental effects of athletes’ pain have received extensive attention. This study confirmed the validity of the pain catastrophizing scale (PCS) developed in clinical settings and is widely used in the sports field, and examined their relationship between the perceived stress levels and fear of pain. Methods The pain catastrophizing consisted of 13 items of three factors which are Helplessness (6 items), Rumination(4 items), Magnification(3 items). To verify the validity, PSC was revised by following the recommended revision guideline procedures. To test the validation of pain catastrophizing, 206 adult athletes were recruited including the collegiate, professional, and national levels. The participants were instructed to complete questionnaires to assess the level of pain catastrophizing, perceived stress, and fear of pain. Confirmatory factor analysis (CFA) to test the fit of measurement model was adopted to examine three higher-order three-factor measurement models. Results In results, confirmatory factor analysis indicated that the Korean version of the pain catastrophizing scale demonstrated a good model fit of measurement when removing one item with a significantly lower factor load as well as the reliability of the scale was reasonable. The pain catastrophizing had a meaningful positive direct relation with perceived stress level and fear of severe pain. In addition, construct validity and predictive validity of PCS showed valid. Conclusions Based on the results of this study, the Korean sports pain catastrophizing scale can be used to measure the subjective pain intensity of Korean athletes. In addition, it is expected to provide fundamental information for evaluating athletes’ post-injury rehabilitation processes.

The Relationship Between Parental and Teachers’ Autonomy Support, Enjoyment, Self-Efficacy, Academic Effort and P·E class Flow by Middles School Students Participating in P·E Classes
Hunhyuk Choi ; Seongkwan Cho pp.322-337 https://doi.org/10.24985/kjss.2021.32.2.322
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Purpose The aim of this study was to examine how middles school students in physical education class perceived relations between parental and teacher’s autonomy support, enjoyment, self-efficacy, academic effort, and P · E class flow. This study also investigate the mediating effects of enjoyment, self-efficacy, and academic effort on the relations between parental autonomy support and P · E class flow and between teacher’s autonomy support and P · E class flow. Methods For this study, 323 middle school students completed surveys to measure their perceptions of parental and teacher’s autonomy support, enjoyment, self-efficacy, academic effort, and P · E class flow. SPSS 24.0 was used to calculate descriptive statistics, reliability, and correlations. Amos 22.0 was utilized for confirmatory factor analysis, convergent validity, discriminant validity, and structural equation modeling. Additionally, 2000 bootstrap samples were requested for the mediation effect analysis. Results First, parental autonomy support was positively predictive of enjoyment and self-efficacy. Second, teacher’s autonomy support positively influenced enjoyment and self-efficacy. Third, enjoyment and self-efficacy positively affected academic effort. Forth, academic effort was positively related to P · E class flow. Fifth, there were partial mediating effects of enjoyment, self-efficacy, and academic effort on the relationship between parental autonomy support and P · E class flow. Lastly, there were partial mediating effects of enjoyment, self-efficacy, and academic effort on the relationship between teacher’s autonomy support and P · E class flow. Conclusions The study found that teachers' autonomy support was stronger predictive of student’s P · E class flow in physical education class than parent's autonomy support was. The finding is meaningful in that it is worth providing and utilizing practical knowledge from an educational perspective.

An Exploration on Process of Change in Men’s Parallel Bar Skills
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Purpose The purpose of this study is to explore the process of change in parallel bar Skills over the last 20 years and to suggest the Skills to learn. Methods This study targeted on 48 finalists in parallel bar from 5 Olympic Games from 2000 to 2016 and 2019 World Championship over the last 20 years and explored the process of change in difficulty elements, each element group, and salto and arm hang. Results First, Element Group I preferred healy to support the most and performed it for 41 times. Also, percentage of salto and arm hang got lower and got substituted by Swing forward with 3/4turn and 3/4 healy to support and following a swing element to handstand on 1 rail, Healy to support. Secondly, Element Group III performed underswing frequently while performing salto and arm hang less frequently. Element Group III changed their skills to Moy piked with straddle backward to handstand, Swing forward straddle cut backward, and regrasp with straight body at horizontal. Third, Element Group IV preferred double salto backward pike the most in the past. However, the skill changed to double salto forward tuck with 1/2turn starting from 2016 Olympics. Conclusions Parallel bar is regarded as a weak gymnastics event. In response, this study result is expected to be used as the base data for growing the strength in parallel bar and winning the medals in main international competitions by suggesting the parallel bar Skills that Korean athletes need to learn.

Analysis on match factor change according to introducing VAR system in K League
Ji-Eum Cho ; Jae-Hyoo Shin pp.352-362 https://doi.org/10.24985/kjss.2021.32.2.352
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Purpose The purpose of this study is to analyze the changes in the game factors since the introduction of the VAR system and discuss the meaning of the changes in the K-League. Methods The game factors related to referee decisions (goal, penalty kick, offside, foul, yellow card, red card, additional time) were divided into home and away team and analyzed by two-way ANOVA for 556 games before and 583 games after the VAR system was implemented. All game factors that occurred during the match and additional time were analyzed as independent t-test before and after the implementation of the VAR system. Results First, there was no statistically significant difference between a goal and a penalty kick. Second, the offside was significantly reduced throughout the home team, away team and the entire game(p<.001). Third, fouls were significantly reduced in home teams, away teams and the entire game (p<.01). Fourth, yellow cards were significantly reduced in both home and away teams and the entire game(p<.001). The red card increased significantly throughout the home team, away team, and the entire game(p<.001). Sixth, the additional time showed no difference the first half and the entire game, and was a little reduced in the second half (p<.05). Conclusions As a result of this study, players should not anticipate offside decision and stop playing in critical situations that may lead to a score or penalty kick, and continue playing until the referee makes a final decision. In addition, all red card situations are review through the VAR system, so excessive foul play or unnecessary behavior should be avoided. K-League referees are required to make a more accurate decision in the red card situation, and the time wasted by the VAR system during the game is not much.

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