PURPOSE This study aimed to test the impact of sport consumers‘ self-construal levels on their responses toward an athlete scandal by conducting a cross-cultural experimental study. In particular, it focused on sport consumers’ subsequent responses toward an athlete scandal, such as the perceived target of responsibility and perceived the main agent for the public apology. METHODS Participants (total=151; KOREA=75, USA=76) were selected for a cross-national comparative study. MANCOVA and Descriptive Statistical Analysis were conducted using the SPSS Windows program version 26.0 to validate the research hypothesis. RESULTS The results indicate that sport consumers’ responses to an athlete scandal vary across the countries. Participants from Korea reported perceived responsibility to the athlete, team, and league. Conversely, those from the United States reported perceived responsibility only to the athlete. CONCLUSIONS There are cultural differences in sport consumers’ subsequent perceptions of an athlete scandal. The present study's findings are expected to provide stakeholders such as teams and leagues with practical implications to understand better sport consumers’ responses to athlete scandals in the globalized sports industry.
PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies. METHODS The subjects of this study were high school, college, and graduate students from high schools and universities in the Seoul and Gyeonggi area. Of the 600 copies of the questionnaire distributed, 475 were selected and analyzed in the final sample. Regarding the statistical method for this study, the PASW 18.0 statistical program was used for the frequency, exploratory factor, reliability, hierarchical cluster, K-means clustering, and cross analyses, as well as the one-way ANOVA. RESULTS The results of the analysis suggested five subdivided clusters with according marketing strategies: “external male,” “practical male,” “twenties design preferred female,” “low-interest women,” and “high consumption optional attributes” groups.
PURPOSE This study developed and tested a theoretical research model delineating the relationships between sports consumers’ team identity and their response to regional identity, sense of community, and community contributions. METHODS To achieve the purpose of this study, a total of 1,196 spectators who attended professional baseball games were surveyed. For the data analysis, confirmatory factor analysis, convergent validity, discriminate validity, and composite reliability were performed to confirm the validity and reliability of the scale through AMOS 24.0. Research model and hypothesis testing were conducted using structural equation modeling, which used data from ten different professional baseball team area contexts. RESULTS The results provide empirical evidence of the positive influence of sports consumers’ regional identity and sense of community on team identity toward community contributions in sporting event area contexts. CONCLUSIONS This study confirmed the role of regional identity and sense of community in building professional sports team identities and community contributions.
PURPOSE This study was to examine safety awareness of sports among university students. METHODS Total 1950 university students of 9 regions responded to questionnaires on safety awareness of sports with using simple random sampling. The date were analyzed by frequency analysis and Two-way ANOVA. RESULTS The results of this study werew as follows: Fistly, male students were experienced safety awareness education more than female students. In addition, the education of safety awareness of sports took place in sports field, but most of students did not aware of safety personnel. Secondly, university students thought that sports was not safe because sports facilities and equipments were not managed and they were worn out. Thirdly, they perceived sports safety was managed generally normal. Furthermore, they perceived the aging of facilities and equipments at sports sites was major factor in the occurrence of safety accidents. In order to reduce sports safety accidents, it is necessary to facilitate safety education of sports at government. CONCLUSIONS The results of this study will be used as fundamental information to raise safety awareness in university students and to establish safe sports culture.
PURPOSE This study aimed to develop a positive psychological intervention program for a college ice hockey team and test its effects based on application to the team. METHODS The demands of 78 college ice hockey players were asked through open questionnaires. Collected results underwent integrated analysis to develop the desired program through the participants who were also observers of the team. The objectives of the program were established, and an appropriate program was developed based on the analyzed data, expert opinion, and precedent research. The developed program was applied to 26 players of a college ice hockey team to verify its effects. Tasks included writing experience reports and in-depth interviews. The Happiness Measures 1, Strength Knowledge, and Team Interaction Questionnaires were also administered. Collected qualitative data were categorized to follow inductive analysis procedures, while paired t-tests were performed for quantitative data using SPSS 25.0. RESULTS To improve the application of the program in real situations and maintain credibility and validity, the program was developed based on analyses of individual and team demands, methods of the participant as an observer, expert opinion, and other considerations. Statistically meaningful differences in positive psychological mind, happiness, recognition and utilization of strengths, team interactions, team cohesion, and so on were found using paired t-tests comparing data before and after the developed positive psychological intervention program. CONCLUSIONS Providing opportunities to recognize individual and team strengths and have valuable experiences for each player could enhance interactions between teammates and create a favorable team environment.
PURPOSE The aim of this study was to investigate the effects of 12-week instrumental pilates exercise on isokinetic muscle function and body composition of healthy college women. METHODS Twenty-four college women (aged 21.6±1.3yrs) were recruited to the study. The participants were divided into two groups, as the instrumental pilates group (IPG, n=12) and the control group (CG, n=12). The springboard pilates exercise was conducted 3 times a week for 40~60 minutes during 12 weeks. RESULTS There was significant interaction effects in the right knee and left · right elbow extensor muscles (60°/sec) and left knee flexor and right elbow extensor · flexor muscles (180°/sec)(p<.05, p<.01). There was no significant interaction effects in the muscle mass of the total body, trunk, arms, and legs (NS) and also in the serum growth hormone, insulin-like growth factor-I and 25(OH)Vitamin D (NS). Serum creatine kinase was significantly increased (p<.05). There was also no significant interaction effects in weight, body fat, serum total cholesterol, triglycerides, low & high-density lipoprotein cholesterol (NS). CONCLUSIONS These results suggest that although prolonged instrumental pilates exercise of healthy college women might be improving isokinetic muscle function, there is no increasing effect of muscle mass.
PURPOSE The purpose of this study was to examine the effect of visual color perception on autonomic nervous activity and exercise capacity in healthy male college students. METHODS The subjects who were healthy male college student (n=10) were participated in 4 visual colors using by randomized crossover; clear color group (CG), red color group (RG), blue color group (BG) and green color group (GG). All subjects wore goggles for five minutes prior to the exercise to adjust to color, and they did not take off goggles until recovery after exercise. Significant differences between groups were determined by two-way repeated measures ANOVA. RESULTS As a result of this study, the low frequency (LF) was significantly higher in RG than those in GG. But the high frequency (HF) was significant higher in BG compared to GG. Exercise capacity such as maximum strength, muscle endurance, reaction time, power, agility and aerobic performance did not differ significantly between all groups. CONCLUSIONS Therefore, our findings suggested that perception of the visual color might be change autonomic nervous activity, while don’t influence exercise capacity.
PURPOSE The purpose of this study was to investigate the applicability of proprioceptive-dependent training as an effective physical training method by analyzing the effects of proprioceptive-dependent training on the accuracy of perceived and actual distance as well as the correlation between the changes in the two variables. METHODS Thirty-six male college students took part in the experiment. Participants were beginners with no previous experience in golf or less than five times of experience. They were randomly assigned to one of three groups; proprioceptive-dependent training, visual-dependent training, and control, maintaining the same sample size per group. The experiment was carried out in the order of pre-test, practice section, and post-test. In the pre-test, putting was tested to assess the accuracy of perceptual and actual distance in the 1-15m distance in a random order using a digital putting analyzer. In the practice section, proprioceptive-dependent and visual-dependent training groups practiced a total of 90 putting, six times per distance with the eyes closed or open. The post-test was the same as the pre-test. The accuracy of perceived and actual distance and the correlation between the changes in the two variables were analyzed using the calculated absolute errors. RESULTS The results of this study showed that there was no difference between groups in pre-test. In contrast, in post-test, the absolute error was significantly decreased in the order of proprioceptive-dependent training, visual-dependent training, and control group in the three distance conditions. Besides, for the proprioceptive-dependent training group and visual-dependent training group, there was a significant positive correlation between the changes in the accuracy of perceived and actual distance. CONCLUSIONS These results provide insight into the applicability of proprioceptive-dependent training for enhancing motor performance by showing the effects of proprioceptive-dependent training on perceived distance, actual distance, and the correlation between the two variables.
PURPOSE This study aimed to identify the nature of human rights violations experienced by semi-professional athletes in semi-professional sports teams and explored the relevant cases. METHODS For this purpose, 35 semi-professional athletes (20 men and 15 women) from the semi-professional sports teams participated in the study, and data collection was conducted through in-depth interviews and focus group interviews (FGI). The collected data were analyzed using the phenomenological research method proposed by Colaizzi (1978). RESULTS The study summarized the results into five categories, 14 theme clusters and 41 themes. Its inherent structures include ‘first step to becoming a semi-professional athlete: disadvantageous contracts for players,’ ‘unavoidable absolute power: obedience to the coach,’ ‘forced training camp: autonomy and privacy infringement,’ ‘structural problems of the semi-professional sports federation: tyrannized power’ and ‘female players who are in male-oriented society: gender-focused than performance.’ CONCLUSIONS The results of this study provided an understanding of athletes’ human rights violations experienced in semi-professional sports teams. Understanding athletes in semi-professional sports teams through phenomenological research was conducted based on previous studies discussing practical and policy intervention measures.
PURPOSE The purpose of this study was to investigate the effects of perceived organizational support of high school football players on innovative performance. Of particular note, we focused on examining the mediation effect of self-management between perceived organizational support and innovative performance. METHODS A total of surveys returned was 137 and the data used for the final analysis was 130. The data was processed using SPSS 21.0 statistical program and Lisrel 9.2 for confirmatory factor analysis. RESULTS The results of the analysis were as follows: first, perceived organizational support of high school football players had a positive effect on players’ self-management. Second, players’ self-management had a positive effect on players’ innovative performance. Third, players’ self-management fully mediated between perceived organizational support and players’ innovative performance. CONCLUSIONS The study concluded that maximizing both perceived organizational support and self-management of the high school football players are necessary in order for the organization to achieve high level of innovative performance.
