PURPOSE This study aimed to identify and establish ESG activity assessment factors tailored for sports brands, offering a foundational framework for fostering sustainability within the sports industry. METHODS A Delphi survey was conducted between December 1, 2022, and January 31, 2023, involving university professors, sports brand executives, ESG researchers, sports marketing majors , a nd sports brand influencers. Data were analyzed using SPSS WIN 24.0 and MS Excel, encompassing research subject classification, consistency verification, and empirical analysis. RESULTS The assessment of ESG activity evaluation factors of sports brands revealed that governance, social, and environmental dimensions ranked in descending order of relative importance. Among specific evaluation criteria, the adoption of employee ethics regulations was deemed paramount in the governance evaluation area, while support for stakeholder welfare and social well-being took precedence in the social evaluation category. In the environmental sector, the production and delivery of eco-friendly, durable products held the highest significance. Further analysis, considering the weighted priorities of all evaluation factors, emphasized the importance of factors, such as the adoption of employee ethics regulations, support for stakeholder welfare, social well-being, and the production and delivery of eco-friendly, durable products. Conversely, disclosure of company information and issues, support for the underprivileged, and general shareholders' meeting or agenda for the protection of shareholders' rights and interests ranked lower. CONCLUSIONS In summary, this study validates the role of governance (G) aspects within ESG activities for sports brands, alongside environmental and social dimensions. It highlights the importance of a balanced ESG framework, particularly in an era marked by heightened social responsibility awareness among consumers. Prioritizing governance in marketing strategies not only distinguishes sports brands but also necessitates impactful promotion and advertising efforts.
PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METHODS Data were collected from consumers who have experience purchasing KBOLLECT. A total of 363 samples were collected for analysis. Surveys were utilized for data collection, encompassing 39 items that measured product characteristics, perceived value, satisfaction, purchase intention, and demographic information. Using the collected data, various statistical analyses were conducted including descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression using SPSS version 21. The ensuing results from the correlation analysis and multiple regression analysis are as follows. RESULTS Product features, including aesthetics, symbolism, and scarcity, had a positive impact on consumer’s perceived emotional value. Moreover, product features, encompassing aesthetics, symbolism, scarcity, and creativity played a significant role in enhancing consumer’s perceived economic value. Furthermore, product attributes such as aesthetics, symbolism, and creativity positively contributed to consumer’s perceived social value. Similarly, product features comprising aesthetics, scarcity, creativity, and symbolism positively affected consumer’s perceived intellectual value. Additionally, the research revealed that product features related to aesthetics, symbolism, creativity, and scarcity were instrumental in bolstering consumer. Importantly, these very attributes, including aesthetics, symbolism, scarcity, and creativity, exhibited a positive influence on consumers’ purchase intentions. CONCLUSIONS In conclusion, this study underscores the substantial impact of professional baseball NFT product characteristics on consumers’ perceptions, satisfaction, and purchase intentions. To maintain enduring relationships with consumers who engage with professional baseball NFT products, it is essential to fortify these product attributes and offer diverse services utilizing them.
PURPOSE This study explores the impact of visual shape and exercise involvement on consumers' evaluation and happiness with healthy functional foods, specifically protein cookies. METHODS Using a one-factor design with two levels (pretty vs. ugly shape) and one measured variable (exercise involvement), we uncover interesting insights. RESULTS Consumers highly engaged in exercise show a greater purchase intention for ugly-shaped healthy functional foods compared to pretty-shaped ones. Conversely, consumers with low exercise involvement express a higher purchase intention and happiness when it comes to pretty-shaped healthy functional foods compared to their ugly counterparts. CONCLUSIONS These findings contribute to the sports management and sports science literature by shedding light on how visual shape influences the evaluation of healthy functional foods by sport consumers. Furthermore, this research offers valuable practical implications for designing the shape of such foods to cater to the preferences of sports enthusiasts.
PURPOSE This study aims to provide policy recommendations for the development of women’s football and the enhancement of the Women’s University Football League (WUFL) by examining participant satisfaction and meaningfulness of football. METHODS To achieve this goal, we distributed survey questionnaires, including 5-point Likert scale and open-ended questions, and subsequently analyzed 153 responses using qualitative data analysis software, N-vivo. RESULTS Our findings reveal that female students actively engaged in the WUFL express high overall satisfaction. Furthermore, participants perceive football as a source of happiness, an energy booster, and a platform for new experiences. Their involvement in football goes beyond typical leisure; it is regarded as a form of serious leisure. DISCUSSION AND CONCLUSIONS Based on these results, we propose actions such as fostering and elevating amateur women’s competitions, promoting female students’ participation in football, and developing a comprehensive strategy for increasing women’s enjoyment of playing football.
PURPOSE This study presents a policy proposal to integrate the National Sports Festival and sport-specific competitions into a broader national balanced development plan, particularly targeting regions facing potential obsolescence. METHODS Applying both balanced growth theory and unbalanced growth theory, we analyzed the issue through a comprehensive review of the literature, encompassing both domestic and international cases. RESULTS Our findings lead to several key conclusions and policy recommendations. Firstly, we recommend the relocation of the National Sports Festival hosting rights to regions at risk of becoming obsolete. Secondly, we propose the designation of specific venues for each sport event. Thirdly, we emphasize the development of sports events that uniquely characterize specific regions. Fourthly, we suggest engaging local residents of host cities to form a robust sports event support staff. Fifthly, we advocate for the enhancement of local accommodation facilities. Lastly, we envision the transformation of the National Sports Festival into a “Korea Open” event. CONCLUSIONS This study holds significance in its contribution to national balanced development through the strategic utilization of sports events, such as national sports festivals.
PURPOSE This study aimed to analyze research trends in physical education within small schools from 1992 to the present, offering insights and directions for future research in this domain. METHODS To achieve this objective, we gathered data from 22 domestic journals utilizing keywords such as “small school,” “combined class,” “farming and fishing village,” “physical education,” and “sports.” Subsequently, the collected data encompassing topics, keywords, methods, subjects, and research areas, were organized using Excel. We employed the Word-Cloud program for the analysis of frequency by period and subject words by period. RESULTS Trends in physical education within small schools were categorized into three primary aspects: subject, method, and research area. Firstly, concerning research topics, the predominant focus centered on the application of teaching and learning as well as the curriculum management, with less emphasis on pre-service and incumbent teachers. Secondly, research methods shifted from quantitative to qualitative approaches starting in the 2000s. However, the utilization of qualitative research methods displayed limited diversity. Lastly, we analyzed the research area by classifying it into the region where the research subject is situated and the region to which the researcher belongs. The Gyeongsang and Gangwon regions constituted the majority in both categories, with over half of the researchers hailing from Gyeongbuk. CONCLUSIONS This study underscores the growing necessity for research into physical activity within small schools, given the increasing proportion of such institutions. It offers valuable insights for future research endeavors in the realm of physical activity within small schools.
Circadian rhythm (CR) is an intrinsic process that changes in a cycle of approximately 24h/day to maintain body homeostasis. It is mainly controlled by the central command through the suprachiasmatic nucleus, and modern society features can disturb the central CR, contributing to various diseases. Recent studies have provided evidence that extrinsic factors, such as regular physical activity (RPA) and timerestricted feeding (TRF), can also alter the CR peripherally, emphasizing RPA and TRF as the non-therapeutic methods for circadian misalignment (CM). Therefore, this review scrutinizes the regulatory mechanism of CR and summarizes the relationships between CM and various diseases. In addition, by reviewing studies investigating the prevention or improvement of CM via RPA and TRF, the value of circadian biology research that can directly affect health, physical function, and lifespan is summarized. By introducing the scientific evidence for RPA and TRF to maintain and improve CR, we tried to emphasize the importance of regular exercise and healthy eating habits to people in the modern world who have difficulty maintaining CR.
PURPOSE The purpose of this study was to identify a sport-specific assessment for elite race walking athletes by comparing physiological responses to different types of walking graded exercise test (GTX) protocols. METHODS Six elite race walking athletes completed two types of walking protocols in a randomized crossover design with 1 week of interval between trials. Exercise time, oxygen uptake (VO2), ventilation (VE), and heart rate (HR) were measured in each trial; the lactate level was measured during the recovery period. RESULTS VO2, VE, and HR differed significantly between the trials (p<.01~.05). Exercise time (p<.01) and VO2 (p<.05) differed significantly between the walking protocols; however, VE and HR did not differ significantly. During the recovery period, lactate levels differed significantly between the trials (p<.01), but not the walking protocol. CONCLUSIONS These results suggest that modified walking GXT protocols were appropriate to assess elite race walking athletes.
PURPOSE This study aimed to establish a standardized evaluation of the consistency and reliability of the results of the 2018 Buenos Aires Youth Olympics. METHODS The results of the preliminary and the final rounds of the individual Boys and Girls competition of the 2018 Buenos Aires Youth Olympics were collected. Data were organized using Microsoft Windows Excel 2021. Windows SPSS 26.0 was used for descriptive statistics. Intraclass correlation coefficient calculation was used to analyze the evaluation score. The winner/loser decision, and the evaluation interrater agreement was confirmed using Fleiss' kappa. RESULTS There was a difference in the scores given by the judges in both the preliminary and final rounds of both competitions. A low correlation was observed between the decided winner of the judges, and the point variance for each item. CONCLUSIONS In the trivium value system, differences in the evaluation strategies of the judges may exist. Thus, improvements to standardize evaluation should be implemented. In addition, this scoring system considers various factors in the evaluation process, and the scoring system is complicated. Therefore, there may be a need to revise the evaluation system and find the optimal number of judges to create a better evaluation.
PURPOSE The purpose of this study was to investigate the characteristics of field and on-ice performances of ice-hockey players and the relationship of performance with subjective joint pain and dysfunction. METHODS A total of 25 male college icehockey players were evaluated for 19 items of performance. Pain and dysfunctions in the lower extremities and lower back were confirmed through the Foot and Ankle Outcome Score, Knee Injury and Osteoarthritis Outcome Score, Hip Dysfunction and Osteoarthritis Outcome Score, and Osweatry Disability Index questionnaire. Players with similar performance characteristics were classified through a cluster analysis, and differences in performance and patient-reported outcomes between clusters were analyzed with a one-way analysis of variance. RESULTS The ice-hockey players were classified into “lower muscular strength and performance (cluster 1),” “lower cardiorespiratory endurance (cluster 2),” and “high muscular strength and performance (cluster 3).” Players in cluster 1 had more frequent ankle and knee joint dysfunctions and pain compared to those in cluster 3. Several performance test items affected the subjective joint score, and the related performance items were more in the proximal joint than in the distal joint. CONCLUSIONS Ice hockey players should perform training to supplement their individual lack of on-ice and field performance. Since performance may be limited because of joint dysfunction and pain, a joint-specific intervention strategy should be applied to improve physical and athletic performances.
